TRA's Telecom Services Comparator, “Qaren” wins Gulf Customer Experience Award for Technology & Innovation

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March 12,2023

The Bahrain Telecommunications Regulatory Authority’s (TRA) announced that its advanced telecom service comparator platform, “Qaren”, has won the Silver Award at the coveted Gulf Customer Experience Awards in the best use of technology and innovation category. The award recognizes Qaren's outstanding contribution to the enhancement of customer experience through the innovative use of technology. The award was presented to TRA at a ceremony in UAE “Dubai” attended by reputable organizations representing a range of industries across the Gulf.

Recently launched by the TRA, Qaren is an advanced digital platform driven by Artificial Intelligence that enables consumers to make choices that best suit their needs and preferences, whether it is for mobile plans, broadband plans, roaming add-ons, or even mobile devices. With Qaren, consumers have the ability to filter through the available options based on a variety of criteria, such as price, data allowance, call minutes, and more. Qaren's transparent approach and user-friendly interface have made it a popular choice among consumers in Bahrain. The service is completely free and available to all telecom users in Bahrain.

Commenting on the award, TRA Director of Consumer and Communications, Shaikh Abdulla Bin Humood AlKhalifa said: "We are honored that Qaren has been recognized at the Gulf Customer Experience Awards for its innovative approach towards improving consumer experience in the telecom industry in Bahrain. Qaren is an important tool for empowering consumers to make informed decisions about their telecom services, and this award is a testament to the hard work and dedication of the TRA team. "

He added, "At the TRA, we are committed to providing the highest level of empowerment to consumers, and Qaren has the potential to revolutionize the way people in Bahrain choose their telecom plans. We encourage all telecom users to try it out and take advantage of its benefits."

The Gulf Customer Experience Awards recognizes and celebrates excellence in customer experience across the Gulf region. They recognize organizations that have gone above and beyond to deliver exceptional customer service.

For more information about Qaren and the services provided by the TRA, please visit


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